About Kevin Bossons

With over 15 years steering successful digital marketing campaigns, I have cultivated expertise spanning technical SEO, content production, link building, paid search, and integrated strategies aligned to target business outcomes.

My systematic and results-driven approach took shape at WT Digital Agency by conducting rigorous technical SEO and competitive audits to inform data-backed marketing plans tailored to each client. Executing these plans through comprehensive on-page optimization, targeted content builds, and link-building campaigns aimed at rankings and traffic KPIs delivered tangible outcomes. This hands-on process honed my technical skills and instilled a focus on transforming strategies into client business results.

I still remain hands-on, working closely with department heads to shape customized plans aligned to each client’s unique situation and goals – boosting inbound inquiries by over 20% this past year.

  • Jan 2019 – Current

    General Manager, WT Digital Agency

    As General Manager, I oversee operations, personnel and work outputs driving business growth and KPI attainment agency-wide.

    I help guide teammates’ skill expansion through mentoring programs focused on elevating analytical, technical and creative capabilities. Additionally, I drive adoption of repeatable systems improving production efficiency. This includes spearheading communication flows, content templates and evaluating new software tools increasing individual productivity by over 15%.

    Working closely alongside department heads, I shape customized digital marketing plans tailored to each client’s unique situation and goals. With a lead generation and sales focus, strategies map owned, earned, paid and social channels to targeted awareness, consideration and conversion outcomes. Over the past year, plans enacted delivered over 20% increase in inbound inquiries.

  • Mar 2011 – Jan 2019

    Director of Internet Marketing, WT Digital Agency

    Promoted to Director of Digital Marketing, I spent 8 years overseeing WT’s organic and paid search offerings while balancing client production work with managing internal teams and processes.

    I created an end-to-end content production flow, establishing cadences for on-page optimization, guest posting and wider link acquisition. My systematic approach drove increased efficiency, delivering exponentially more placements year-over-year fueling improved rankings, site traffic gains up to 2X, and ROI for clients.

    Additionally, I led website enhancement audits and oversaw technical SEO implementations coordinated with development teams to continuously elevate target campign KPIs. I provided hands-on support securing impactful backlinks, directly assisting landing top-level placements on news publications.

    Managing both personnel and production workstreams, I contributed directly to client deliverables while monitoring department KPIs. My proudest achievements include positioning small websites above giants like Home Depot, Amazon and McKinsey.

  • Nov 2008 – Mar 2011

    Digital Marketing Specialist, WT Digital Agency

    Joining WT Digital Agency, I expanded my skills over 3 years as a digital marketing specialist – continually driving improved visibility for client websites within competitive organic search rankings. Through comprehensive keyword research, I built customized SEO plans leveraging target audience priorities. Executing integrated strategies, I managed technical website enhancements, content optimization, off-page promotion campaigns and wider link-building efforts – securing placements on authoritative industry publications.

    Alongside SEO, I produced integrated paid search, social media and retargeting initiatives mapped to defined sales funnels. I took pride in my increased efficiency over time as well as my solutions-focused approach delivering tangible ROI through quantified traffic, leads and sales. My agency tenure exponentially increased my digital marketing fluency.

  • Jan 2006 – Nov 2008

    Freelancer, Kevin Bossons Website Consulting

    Eager to build websites, I focused on self-guided education – immersing myself in web design fundamentals, UI principles, front-end coding languages, and marketing techniques focusing on search engine optimization (SEO). I practiced concepts hands-on, building my own websites to apply what I learned. Through many late nights of self-motivated learning, I gained proficiency at planning site architecture, coding valid markup and styling for aesthetics, adding CMS functionality, supporting security best practices, and optimizing performance.

    By building my own project websites, I quickly became effective at planning sites, making them visually appealing, writing HTML/CSS code, adding in functionality with PHP, and supporting clients after launch. Learning by doing through freelancing gave me solid creative chops and technical skills.

    Along the way, I remained updated on web standards – constantly improving my process to deliver better and better digital experiences.

  • Jan 2005 – Nov 2008

    IT Engineering Support, FLSmidth

    Responsibilities included carefully organizing and electronically filing important technical drawings, primarily detailed blueprints for large industrial mining equipment. I enjoyed using AutoCAD and SolidWorks programs to add catalog ID numbers and carefully track revision status, helping keep complex equipment documents orderly and up-to-date. I felt a sense of accomplishment in playing a part to catalog an intricate blueprint system that helps skilled workers safely construct, maintain, and operate heavy machinery.