A website without any optimization or advertising is very unlikely to be found by potential customers. There are many places your potential customers are searching for businesses like yours & and many ways to grab their attention!
Are You Covered?
Most people discover new websites & businesses online using:
- Search engines such as Google, Bing and Yahoo
- Social media websites like Facebook, LinkedIn & Twitter
- Vertical search websites like Yelp, Yellowpages & Thumbtack
Do you have a strategy for each of these scenarios? Are you visible when people in your area are looking for businesses just like yours? A good website marketing strategy encompasses the following:
Organic Search Optimization – Your website should contain language your audience utilizes to find your services. Your website should contain descriptive content for all products & services offered, as well as clearly defining where your business is located. The site should be organized so search engines understand it, should be usable in many device types/sizes and load really fast
Paid Search Optimization – Using platforms like Google Adwords, Bing Ads and Facebook Advertising correctly can drive highly qualified visitors directly to your website. Creating landing pages that make a clear offer and convey your features and benefits and having conversion mechanisms in place to track effectiveness can convert your visitors into clients.
Local Search Optimization – Claiming your Google My Business profile and updating it relevant and detailed information about your business, while optimizing it with multiple pictures, categories and offers can lead to more visibility and customers.
Social Media Marketing – Are you active on social media websites? Facebook is one of the largest sites on the internet. LinkedIn is one of the largest business communities on the internet. Establishing a professional profile and speaking to your audience can drive highly qualified visitors to your website.
Let’s Do This!
Ready to review your marketplace, competition and goals? Let’s set up a time for a quick meeting to discuss your goals, budget and timeline.