I do it all – initial concept, design, programming, optimization, marketing and maintenance. If you need a new site, a site redesigned, or you need your existing site to perform better – I can help. My goal is to create an effective & easy-to-use platform that your business can utilize to accomplish goals. Those goals can be to increase sales, better communicate products & services, penetrate new markets, and even strengthen your brand.
All projects begin with researching your business, competition and market. Researching and understanding these core elements is a vital first step in everything I do which includes:
- Website Audit
- Competition Analysis
- Keyword Research
- Customer Demographics
I create designs focused on delivering a clear message, along with direct conversion path so your website can accomplish its main goals. All designs, colors and layout elements support the main goals of the overall site & each individual page. I do not outsource any of my design work. This keeps the quality as high as possible, while maintaining your message and business goal focuses.
Once we have a completed design it’s time to build it into a functional & responsive website. At this point I recommend the best platform for your website which is typically WordPress. WordPress is a CMS or content management system that is used to power both the front end look and back end administration of your site. It allows business owners to log into the website and manage page content, blog posts, media uploads, etc. WordPress empowers business owners with full access to their website and is one of the most commonly used CMS platforms used, which means there is an extensive library of plugins and support readily available.
Once your site is live, you’ll need to get people to it. I’ll get your site in front of the eyes of your target demographics based on your industry, goals and geographic targeting.
- Organic Search Optimization
- Paid Search Optimization
- Local Search Optimization
- Social Media Marketing
Analytics & Reporting
Analytics are how to determine if your site is succeeding or failing. Reporting on them in a both easy to read and meaningful way is the most effective way to identify any issues or opportunities to address them. Alternatively identifying success and scaling it.
- Conversion Rate Optimization
- Weekly/Monthly Custom Reporting
- Simple yet effective reporting