About Kevin Bossons

With over 19 years creating and managing digital marketing strategies, I have cultivated expertise spanning content strategy, SEO, paid search, and multi-channel campaigns that drive measurable business outcomes. I’ve built my career on deep audience research – truly understanding who they are and what problems they’re trying to solve. When you get that right, effective strategies write themselves.

My approach was refined through years of hands-on work at WT Digital, where I’ve delivered measurable results across diverse client portfolios:

  • Generated $400K+ in organic revenue over 6 years for a national software vendor through strategic content and SEO, proving that sustained organic growth delivers long-term ROI
  • Dominated national search results for a private investigator, securing long-term top organic positions across Google, Bing, and Google AI Overviews for their exact service keyword
  • Designed and launched hundreds of websites throughout my career, building deep technical expertise in site architecture, user experience, and conversion optimization

In my day-to-day work as Director of Client Strategy, I create all client marketing strategies and plans while serving as trusted advisor to our largest accounts. I also shape our agency’s overall approach to digital marketing, ensuring our methodologies deliver consistent results across all client relationships.

  • Jan 2019 – Current

    Director of Client Strategy, WT Digital Agency

    As Director of Client Strategy, I develop comprehensive marketing strategies for all our clients while serving as trusted advisor to our top-tier accounts. My focus bridges building sophisticated marketing strategies that drive measurable client results with maintaining long-term partnerships built on deep business understanding and consistent delivery.

    I serve as primary strategist for our top-tier accounts, ensuring plans align with each client’s unique business goals. Recent successes include generating $52K in organic revenue for an e-commerce roofing supply company competing directly against Home Depot and Lowes, and dominating AI search results for specialized jury research services—both driven entirely through organic SEO.

    I spearheaded the agency-wide adoption of AI-assisted content production technology, developing comprehensive strategic documentation and workflows that enable our vendors to produce high-quality blog and social content at scale. This transformation reduced our annual content costs by $48K (76% reduction) while maintaining or exceeding quality standards. I actively manage and continuously optimize this program, staying current with rapidly evolving AI writing technology to improve our capabilities and maintain our competitive edge.

    I also lead strategic direction agency-wide by evaluating emerging tools and technologies, establishing best practices across SEO, content strategy, email marketing, and marketing automation systems. I mentor team members on strategic thinking and oversee quality standards across all client accounts to ensure we consistently deliver results that exceed industry benchmarks.

  • Mar 2011 – Jan 2019

    Director of Internet Marketing, WT Digital Agency

    Promoted to Director of Internet Marketing, I spent 8 years overseeing 8+ client accounts as the agency’s lead strategist while directing SEO strategy agency-wide. My role balanced hands-on client strategy with setting the strategic direction for how the agency approached SEO and digital marketing.

    I built strategic partnerships across diverse industries and company sizes, conducting rigorous research and competitive analysis to develop customized SEO and content strategies. I created repeatable processes for content production and link acquisition that drove exponential improvements in rankings, organic traffic gains (often 2X+), and measurable ROI for clients.

    I directed website enhancement audits and technical SEO implementations, coordinating with development teams to continuously improve campaign performance. I secured high-impact backlinks and media placements, successfully positioning small-market websites above major enterprise competitors including Home Depot, Amazon, and McKinsey in competitive search results.

    My proudest achievements from this period include generating over $400K in organic revenue for a national software vendor and building a reputation for delivering results that competitors couldn’t match.

  • Nov 2008 – Mar 2011

    Digital Marketing Specialist, WT Digital Agency

    I expanded my skills over 3 years as a digital marketing specialist, continuously driving improved visibility and results for client websites within competitive organic search rankings. Through comprehensive keyword research and competitive analysis, I built customized SEO plans leveraging target audience priorities and business goals.

    I executed integrated strategies spanning technical SEO, content optimization, off-page promotion, and link-building efforts—securing placements on authoritative industry publications and continuously improving client rankings and traffic. Alongside SEO, I produced paid search, social media and retargeting initiatives mapped to defined sales funnels and business objectives.

    My solutions-focused approach delivered tangible ROI through quantified traffic, leads and sales metrics. This period exponentially increased my digital marketing fluency and laid the foundation for my progression into strategic leadership roles.

  • Jan 2006 – Nov 2008

    Freelancer, Kevin Bossons Website Consulting

    I focused on self-guided education—immersing myself in web design fundamentals, UI principles, front-end coding languages, and SEO techniques. Through many late nights of self-motivated learning and hands-on practice building my own websites, I gained proficiency at planning site architecture, coding valid markup, adding CMS functionality, and optimizing performance.

    This period gave me solid creative and technical skills that became the foundation for my later work in digital marketing and strategy.

  • Jan 2005 – Nov 2008

    IT Engineering Support, FLSmidth

    I organized and electronically filed technical drawings and specifications for large industrial mining equipment, using AutoCAD and SolidWorks to manage critical documentation. This meticulous work ensured complex equipment specifications remained organized and accessible.

    During this role, I taught myself web design, web development, and website management fundamentals—the technical foundation that eventually led me into digital marketing. My early exposure to managing complex technical systems gave me a deep appreciation for systematic thinking and organization that continues to define my approach today.